Milka keeps coming up with innovative products every year. In 2017 the fun looking Milka Waves chocolate bar was their newest dessert.
The introduction campaign of the new product was connected with a special VR experience, where everybody could experience the feeling of riding a roller coaster above Budapest. The campaign was dreamed up by HPS Group and we created the special 360 drone video footage to make the experience as realistic as possible.
The final video was presented in one of the largest shopping mall in Budapest. In the Milka promotion stand, a special moving chair with VR glasses was set up for people to try the unique experience offered to them.
Client:
Production Partner:
Date:
August 2017
