Vienna Tourist Board – #myperfectday

360-degree panoramic pictures were taken at 30 locations for an interactive video guide for Vienna. By involving 6 Viennese citizens (among theman IT professional, a photographer, an artist, a student) who were walking their everyday normal routes for this video campaign, those watching could not only see and observe the well-known tourist attractions but also experience what the locals like, where they would go to a bar or a restaurant, where they would shop. Another unique aspect of this campaign was that by following a character you could stop on your way at any time and have a 360-degree look-around, and enjoy the view of the beautiful city – and by doing so you could even find some hidden treasures on the pictures and receive a free gift. The project got awards in two categories from the Creative Club Vienna, the biggest creative award of Austria.


Vienna Tourist Board


November 2014


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